Hi! I’m Jenny.
I’ve spent more than 20 years designing digital products and helping teams build things that truly matter. My background spans product design, UX research, visual design, and strategic product thinking, and I’ve had the chance to lead teams doing impactful work. I bring a lot of energy to what I do and genuinely enjoy coaching and mentoring designers so they can grow and do their best work. At the center of it all is a simple goal: understand users deeply and create solutions that also drive real business results.
Skills
Strong visual and information hierarchy skills that enable the creation of intuitive, user-centered interfaces with a polished, high-quality finish.
UX/UI Design
Approach design with a systems mindset, ensuring solutions work cohesively within the broader product ecosystem. Experienced in developing, scaling, and maintaining complex design systems.
Design Systems
Leverage customer insights, competitive research, performance metrics, and business goals to craft comprehensive, data-informed product strategies.
Product Strategy
Guide designers in expanding their skills and achieving high-impact results through hands-on mentoring and collaborative support.
Talent Growth
Conduct a broad range of research methods, including usability testing, customer discovery, surveys, card sorting, competitive analysis, and analytics evaluation to inform design and strategic decisions.
Research
Maintain a working knowledge of frontend development, enabling designs that are practical to implement while considering build feasibility and associated costs.
Frontend Development
Experience
Manager, Digital Shopping Product Design / Product Designer
May 2023 to present
Kohl’s
Spearheaded major customer features such as Baby Registry and Wishlists/Favorites generating an incremental revenue increase of 47M in 4 months.
Led product design for critical commerce experiences including App Account, App PDP and the end-to-end web cart and checkout experience.
Managed a team of 4 designers, mentoring across skill levels and establishing scalable design processes.
Partnered with cross-functional leadership to drive UX strategy for high-impact shopping initiatives.
Partnered directly with the CEO to shape product strategy and design direction across core customer experiences.
Led major redesign initiatives including Company Pages, the Subscriber Dashboard, and the Level Unification initiative, improving product clarity and usability.
Developed a scalable content structure and information hierarchy for editorial teams, improving consistency, readability, and customer comprehension across financial content.
Senior UX/UI Designer
April 2021 to May 2023
Motley Fool
Society for Human Resource Management
Creative Director / Senior Digital Designer / Redesign Consultant
February 2015 to December 2020
Initially contracted to lead a full website redesign, later hired full-time to oversee creative strategy and execution across digital and print channels.
Managed and mentored a team of 12 designers spanning digital and print disciplines, driving creative direction and production for marketing, editorial, and product initiatives.
Led design for a wide range of experiences including marketing landing pages, microsites, eCRM campaigns, digital advertising, and event marketing.
Designed editorial and marketing assets for HR Magazine, the HRPS Journal, and SHRM.org, ensuring consistency across the organization’s publishing ecosystem.
Later transitioned to Senior Digital Designer to work primarily remotely, continuing to collaborate cross-functionally with designers, developers, marketers, and product owners on digital initiatives.
Art Director / Senior Designer
March 2012 to February 2015
National Journal
Led the end-to-end responsive redesign of National Journal’s website, resulting in a 40% increase in site traffic within two years of launch.
Designed and evolved core digital templates including article pages, the homepage, section landing pages, and search results, improving usability and scalability across the site.
Managed and mentored one designer, providing creative direction and feedback on digital and editorial design work.
Supported high-visibility editorial initiatives including election coverage and congressional voting projects, delivering timely digital experiences for complex political content.
Art directed and designed National Journal’s weekly print magazine, overseeing feature layouts, commissioning original artwork, managing the issue’s visual budget, and collaborating with artists, photographers, writers, and editors to ensure visuals aligned with each story’s editorial voice.
Web Designer
March 2009 to March 2012
Slate
Designed editorial graphics and interactive storytelling pieces to enhance digital journalism and support complex narratives.
Commissioned and managed illustration and visual assets for articles, collaborating with artists to align visuals with editorial tone and story themes.
Supported the site’s visual design across editorial content, ensuring consistency and high-quality presentation across the publication.
Web Designer
September 2006 to March 2009
Nurun
Designed digital experiences and campaign creative for major brands including West Elm, The Home Depot, Frontier Airlines, Copa Airlines, AT&T, and InterContinental Hotels Group.
Led the end-to-end redesign of the Copa Airlines website, including the homepage, flight booking flow, check-in experience, flight status tracking, and destination pages.
Contributed to digital product, marketing, and advertising initiatives within a global agency environment, collaborating with cross-functional teams to deliver brand and customer experience solutions.
Associate Web Designer
June 2005 to September 2006
The Weather Channel
Supported the integration of a new brand logo across the website, mobile app, and television channel, ensuring consistency across digital and broadcast platforms.
Collaborated with senior designers to design and launch the Travel and Contact Us sections, contributing to the expansion of core site content and user navigation.
Education
Ohio University
Bachelors of Science in Visual Communication
Graduation: June 2005
User Experience Design Circuit
Completed: July 2018
Front End Web Development Course
Completed: April 2021